Typographic Patterns
Boystown uses bold and short headlines. Normally between 30 - 60 characters. These are accompanied by paragraph text which can be slightly more verbose and often with a call to action.
As an example:
Transforming Lives Everyday
Helping children and families heal and grow in body, mind and spirit is the mission that guides us every day. Whether it is caring for children in crisis, treating complex medical issues or helping families find the parenting resources they need, Boys Town is here to help you!
Often when headings are longer select words are emphasized with a different highlight color to add impact.